Infographic

The infographic that you need to keep for social media image sizes

Another fantastic infographic courtesy of Tent Social.

There is nothing worse then going to visit a social media page and the images are low res & pixelated. It is totally understandable as a SME (small to medium enterprise) owner we are busy enough keeping up with not only our day-to-day business but evermore time consuming social media. 

I will go through a Facebook example as a courtesy to get you going but please feel free to comment with any questions that you may have.

Your Facebook profile image needs to be set at 851 X 315 pixels.

Firstly to see what size your image is drop your image into Photoshop, go to Image & in the drop down bar click on Image size.

Change the width & height to 851 x 315 px – please make sure that your image is bigger or around the same size, if it is smaller you will still get a low res effect.

Click on File & click on Save as ‘insert your file name’ and then click on Ok and presto!

Another tip that I can offer is to put FB in front of your file name & create a folder called Facebook images to store your edited images in.

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How to get your message out in a world overloaded with information?

I have a great infographic courtesy of LookBook HQ that looks at –

How darn busy we are in a major information age!

* 79% scan the web over reading every word (I know I fall into that category).

* We consume on average 100,500 digital words everyday!

* 51% spend their time managing information instead of acting on it.

* 90 % admit to sometimes throwing out important information without even reading it!

Now more then ever we need to employ KISS – (Keep It Simple Stupid) & really get to the crux of the point with our digital & print media.

It could be as visual as a before & after picture of your product or service on your flyer or Facebook page.

But as daunting as multimedia marketing can be we have to admit to ourselves that a short Youtube video, Instagram or an infographic is going to get our message out more effectively then a heap of text.

We now need to tell a story about our brand that will evoke our audience’s interest. Perhaps think of it as grown up ‘Show & Tell’, as human beings we never tire of a good story.

How you want to do this is up to you but try to be mindful and have all of your media channels such as Youtube etc easy for your audience to access.

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